Online Directories

Power of Online Directories

They Promote Your Local Company Online And Offline

Nowadays, most people search online for services instead of reaching for the telephone directory. They search with a generic term like Plumbers or Doctors or Drain Cleaners and up come online directories that have a list of businesses that qualify. So if your business is not listed  then how will people know how good your business is?

Or are you happy with or do not care about your online presence?

Does your website have lots of eager happy visitors or does it languish on page 8 of Google where nobody looks.

Your Website is your best advertising tool and yet many business owners ignore their website because they do not understand it or why they even have one. Consequently it becomes no more than a pamphlet that says “This is where we are”

marketing sociallyAnd yet businesses are run by people and as such they themselves use the internet themselves to look for solutions to their problem…I need a plumber…a taxi…a new dress…a restaurant…..what films are on…how much is a new car….where do I find…etc. And if they go to a boring or unhelpful website then they are gone within 10 seconds and will never come back.

Have you looked at your website as a visitor rather than as an owner? Would you ever go back to your website? Was it at all helpful?

A good website is popular. It gives people what they are looking for and in the process they begin to trust you and your message gains credibility.

Being popular online means that people like you and other websites like you. When another website recommends you your website gets a link from that referring website. online directories send linksThe search engines view that link as a vote of confidence……so the more links you have the more popular Google thinks you are.

This makes your site an authority for whatever you are saying or selling on your site and so you start to climb the search engine results until you reach the top. Then everyone who wants what you have will see your site on the first page and visit you.

Online directories are a way of giving you those extra votes.

Submissions To Directories

Links from directories are some of the most important links you can get. There are thousands of online directory sites, but some are more substantial than others. Likewise there are some spammy directories that will actually harm your site if they give you a link. So it is always better to start with the big ones….Yelp, Yellow Pages etc.

Your listing as a bare minimum needs to include your name, street address, postal code, contact number, and five-digit zip code.Usually you can (and should) expand upon your details with info like opening hours, accesability etc and some info about your business approach.

Two of the main advantages of submitting your website to directories are

  • One-way links. These links are more valuable than mutual links.
  • Qualified clients consistently see your listing.

When you look for backlinks to your site you can also contact other local companies. A noncompeting local business may have an interest in exchanging backlinks with you.But be careful as if you are a dentist then having a link from a massage parlour would not be as good as having a link from a chemist.

If you belong to your local chamber of commerce, request a link from their web site.

Submit Your Website to Industry Websites and Specialized Directories

Because a link from an appropriate or relevant site is more useful than one from a website that has no connection with your trade, links from industry websites and specialized directory sites are highly important. If your company belongs to any trade associations then ask them for a link to your site. The more links you acquire from such sites, the more likely your site will be considered as an authority website.

Some will charge a fee for giving you a link but many will do it for free. The code you need to send them is as follows

<ahref=”http://yoursite.com/about us/” >anchor text</a>

You put the url of the page of your site you want people to go to and change “anchor text” to whatever you want to say…Click Here…Visit Us.

The link words (called anchor text)change colour so as to show people it is a link. Like this. You can have as many words as you like but too many just look silly……..

Facebook lets you segment your ads by hours and days, if you choose lifetime budget. It isn’t available with daily budget. This is why businesses seldom use this feature. Lifetime budget is the total budget of your ad set and it does not have a daily limit. If there is no established performance pattern for the campaign that already has a proven track record this is not a setting you want to play with. If you want to set up day/hour parting go to Budget and Schedule under Ad Set, then choose scheduling for your ad.

Improve Your Online Presence the Easy Way

Directory sites do your advertising for you and aim to provide you with a continuous stream of visitors. By giving your company website a one-way link it helps improve your online exposure.So they really should be part of your marketing strategy.

Below is a video explaining this but I have put up a page (click the link) where you can see some over the shoulder videos showing you how to register and submit to the appropriate online directories…And you get some free books to read as well! Hope you enjoy them.

My thanks for reading….and as always please click the button

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Post To Online Directories

Put Up A Video For Your Business

Why Every Local Business Must Use Online Directories for Marketing Whiteboard Animation

http://besocialinfocus.com/power-of-online-directories
Get the book and also watch a free over the shoulder set of videos showing you what to do.
Online directories are typically places you can list your business and website for others to see. These directories are organised into different categories for easier navigation. If someone is looking for a laptop for example, they can simply go to the electronic section and see a list of every site that deals with computers. After choosing which site to look at, the viewer then simply clicks on the link provided and is taken to that particular site. Online directories offer areas for any type of business you could imagine. They are a place where people can come to quickly get names of businesses and websites. Thousands of web users browse online directories each day, making them a popular option for website operators and business owners. If you are looking for ways of getting more customers then consider these three reasons why online directories could work for you.

Exposure

Website success has many elements involved. One of the most important elements however is exposure. If your website never gets any type of exposure, then it is unlikely that it will ever become successful. For people to visit your website, they must be informed that it exists. This is an easy task for a large corporation who can advertise on television or large billboards. It can be extremely difficult for the smaller business however. Online directories offer great exposure for your website and business. They allow you to post your information, such as your business name and website link, in places where people can actually look for you. Instead of you looking for people to invite to your site, they are basically searching you out. Just by placing your information in a directory, your website traffic will increase dramatically. When you are putting your name and website out there, people are certainly more likely to find you.

Online directories usually offer different levels of exposure as well. You can usually choose between different levels of advertising. For example, one choice might be to simply add your name and website link to the main directory. Another choice however might be to add your name and website link to the main page of the appropriate area of the directory or to add “bold” text to your ad. These options are all beneficial and can help you get even more exposure.

Inexpensive

One reason such a listing might be the perfect solution for you is that they are relatively inexpensive. If you are a small business owner then your budget for advertising is probably low. Advertising however is one of the key elements to the success of any business. Many local listing directories will offer a basic listing for free. This is a great opportunity to allow businesses with no advertising budget to advertise. These listings are usually very simple and contain “no frills”, but they are useful indeed. You can always get your information added to several directories for free and cover more ground than you thought possible. If you are looking for an inexpensive way to advertise online, this is a great option.

Professionalism

If you want your business and website to look as professional as possible then online directories can help. By simply placing your information in online directories you can look very professional in the eyes of consumers. Basically they consider every listing to be one of a professional business. Although this is not always the case, it certainly does not harm valid professional businesses to any degree. If you take the time to list your information, you are taking another step towards a higher level of professionalism. So online directories can help you develop or maintain the image that you seek.

Choosing to post your information in an online directory should not be a difficult decision. As you can see, there are many reasons why they can work for you. No matter if you are looking for more exposure, an inexpensive option, or for a higher level of professionalism, online directories can help you achieve your goals.

So why not learn more by reading the book and then watching the videos by coming to
http://besocialinfocus.com/power-of-online-directories